Distributors stepped up during the pandemic to help their customers survive. As they did so, digitally confident distributors offered new and improved customer experiences. More importantly, successful innovations during the pandemic helped illuminate how business will be conducted as we emerge into a digitally transformed world.
Network for Business Innovation CEO Mark Dancer shares insights about the future of distribution, break down the key trends shaping the industry, and offers examples and ideas in this interactive virtual event.
Custom-designed based on Mark’s interviews with distributors in our region, the session outlines how distributors can help lead the way to the future – and how to kickstart progress.
Mark founded the Network for Business Innovation (N4BI) to drive awareness, advocacy, and excellence around the theory and practice of B2B innovation. N4BI operates as an innovation flywheel and helps drive progress through research, writing, engagement, and partnerships.
As a Fellow for the NAW Institute for Distribution Excellence, Mark helps distributors build foresight to become market leaders in the digital age.
At the Colorado Universities Innovation Council as B2B Market Leader, Mark provides innovative learning experiences for students through project teams with business clients and supports collaboration among higher education, industry, and the State of Colorado.
All of Mark’s work draws on 30 years of experience working with leading B2B companies to achieve go-to-market excellence in emerging and developed markets. Today, distribution, disintermediation, digital transformation, social responsibility, and human-first innovations enable a B2B revolution. Mark’s work is a call to action for every company in the B2B ecosystem to join in to help lead our society and economy to the future.
Click here to subscribe to Mark’s newsletter, Mark Dancer on Innovating B2B.
Mark earned a BS in Mechanical Engineering from the United States Naval Academy and an MBS from the Kellogg School of Management at Northwestern University.